About the Webinar
After a calamitous 2009, air value sales began their recovery in 2010 driven by returning demand, especially among business travellers. Low cost carriers continued their strong performance since travellers were still price-sensitive. The stability in fuel prices also helped airlines and their profitability, while ancillary revenues continued to be a strong area for growth. To better control capacity, pursue new revenue opportunities and reduce costs, consolidation was a key trend in 2010. However, the outlook, while initially positive, could be undermined by the recent climb in fuel prices.