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ARE YOU STILL USING DEMOGRAPHICS TO SEGMENT CONSUMERS?
Think more creatively about potential customers. Our consumer types provide an intimate understanding of your market by focusing on consumer traits such as:
This segmenting empowers you to develop products and campaigns tailored to consumers' interests and attitudes, creating more intimate connections.
This white paper discusses the basic characteristics of the four consumer types and provides an in-depth discussion of the undaunted striver, an attractive consumer type for companies looking to expand into emerging markets.
The 2015 edition of this white paper is now available here.